
| |
|
Magnificent VII by Mark Lapin
Conversations with the VII Group, a small band of intrepid
photojournalists who are witnessing and making history.
Published: August 7, 2006 |
They’re not gunslingers, and they don’t do their
shooting on movie sets. But like Hollywood’s Magnificent Seven, the
small band of photojournalists in the VII Photo Agency are consummate
professionals who willingly risk their necks to help downtrodden people
confronting dire circumstances in remote locales. Among fellow
photojournalists, the members of VII are also respected as fighters for
independence and integrity in an industry that is being turned upside
down by corporate takeovers, the decline of print media and the rise of
the Internet.
VII Photographers © Clay Enos
VII’s photojournalists cover man-made and natural
disasters that include war, oppression, pestilence, famine, flood and
earthquakes. Too often, they witness suffering that is biblical in
scale but overlooked by mainstream media. They render assistance by
getting on the ground in time to document conditions, facilitate
communication and inspire relief efforts. They also believe in
capturing the cultural realities behind the conflicts, and stay on the
story long after the dust has settled and the ‘drive-by’
photojournalists have disappeared.
VII was formed by seven ace photojournalists and
announced on September 9th, 2001. Two days later, the agency achieved
instant prominence in a way none of its founders would have wanted.
James Nachtwey, a charter member and celebrated war photographer who is
in more or less perpetual circulation around the world, jetted into
Manhattan the night before the twin towers went down. The next day, he
was at ground-zero, with his cameras and war-trained reflexes, to record
searing and widely published images of New York’s response to the terror
attack. VII is now known as ‘the first post-9/11 photo agency.’

The original members were John Stanmeyer, Gary
Knight, Alexandra Boulat, James Nachtwey, Ron Haviv, Antonin Kratochvil
and Christopher Morris, all of whom made their bones as photographers of
war and social conflicts. All of them also all happened to be friends,
to have strong personalities, to share strong feelings about justice and
humanity, and to dislike working for large photo agencies.
Over the years, VII has taken in three new
members, Joachim Ladefoged, Lauren Greenfield and Eugene Richards, who
have broadened the agency’s focus. Greenfield is considered the
photographic poet laureate of American girl culture, and Richards has
racked up a long and distinguished record of focusing on health and
environmental issues. But even with the new members on board, VII
remains a tight community of friends that feels as much like a family as
a business.
An American soldier on the
streets of New York on the opening day of the Stock Exchange on Wall
Street, New York Sept. 17, 2001. Security remained tight around the
exchange, which closed for six days following the Sept. 11 attack on the
World Trade Center. © Christopher Morris / VII
When it comes to business, however, VII has
achieved notable success by pioneering a digital, internet-empowered
agency structure that enables enterprising independents to prosper while
defying the trend towards ever-larger media conglomerates. According to
the Columbia Review of Journalism (John Dorfman, 2002), VII was formed
at a time when there was, “an industry-wide sense that the business of
photojournalism (was) changing rapidly for the worse… Who is to blame?
…Photographers focus on Corbis and Getty, two corporate titans…bringing
about a seismic shift in the way photojournalism is conducted. Could
VII represent a new movement of photographers retaking control of their
own work in an atmosphere of renewed interest in photojournalism?”

Causeway Bay, Hong Kong,
waterfront and apartments. © John Stanmeyer / VII
The unwelcome changes in photojournalism involved
not only the size and financial clout of the new mega-agencies (Corbis
is funded by Bill Gates, Getty by oil magnate Mark Getty) but also the
working conditions they wanted to impose on photographers. “In the old
way of doing business,” writes Dorfman, ‘the agency got assignments for
the photographers, arranged the logistics for their reporting trips and
advanced them money when necessary; in return it got a cut of
royalties.” Corbis, however, did not want to spend money on supporting
photographers in the field. It wanted them to work as freelancers,
paying their own way and giving the agency a risk-free percentage for
distributing their work.
The founders of VII were in an ideal position to
buck the trend because they were all well-known and much sought after by
photo editors at top outlets such as TIME, National Geographic, Fortune
and Newsweek. Each member could work independently and command
attention from the media because of the uniqueness, timeliness and power
of his or her images. Their breakthrough was to achieve a
force-multiplier effect by combining their independent energies and
talents on the basis of shared commitments. VII has also been extremely
savvy in using the Internet to connect members with clients while
reducing agency overhead.
“Our photographers are creating incredibly
compelling content, and we’re very aggressive in connecting that work
with clients,” said VII’s Managing Director, Frank Evers. “We’re trying
to find all the cracks in the system. That means being on our toes,
working with online media companies, not allowing the shifting
foundation of media to retard out ability to get the work out there.”
A commercial street in Galle.
© Gary Knight / VII
Evers says that VII also cooperates with
non-profits and non-governmental agencies to raise awareness of
humanitarian crises that don’t grab headlines. “We did an amazing
project for Doctors without Borders. Five of our photographers went to
the Congo and collaborated on a book called The Forgotten War. The
material was on websites, published in magazines, exhibited on several
different continents and probably seen by close to half a million
people. What VII brought to Doctors without Borders was our ability to
use multiple platforms to get the story out.”
TGP recently managed to catch up with four of the agency’s
globe-trotting photographers. These articulate, talented, tireless and
gutsy people have seen humanity at its most desperate yet retain their
optimism and love of life. Talking to them has been an exhilarating and
humbling experience for this stay-at-home writer. “What unites VII’s
work,” says the agency website, “is a sense that, in the act of
communication at the very least, all is not lost; the seeds of hope and
resolution inform even the darkest records of inhumanity; reparation is
always possible; despair is never absolute.”
The photographers we reached are Antonin
Kratochvil, Gary Knight, Lauren Greenfield and John Stanmeyer. Brief
profiles of each, with links to the interviews, are below. For anyone
interested in the work or issues discussed, VII’s magazine-style website
is a must-see destination. (
www.viiphoto.com )
John Stanmeyer: ‘We all live in on a shaking planet so the reflection in
that broken mirror could be me or you or any of us.”

John Stanmeyer was one of the prime movers behind
VII. He has lived in Asia for a decade and contributed many cover
images for TIME and National Geographic features about the region. His
long-term projects include books on the radical changes in Indonesia and
the spread of AIDS in Asia. Stanmeyer has earned numerous World Press
and Picture of the Year awards, and was honored as the Robert Capa
Magazine Photographer of the Year.
John Stanmeyer © Clay Enos
Gary Knight: “I want to look at things one can change rather than things
that are so horrendously bad they’re impossible to change.”
Gary Knight was Stanmeyer’s principal
co-conspirator in the creation of VII. Born in Britain, he currently
lives in idyllic circumstances in the south of France when he is not out
photographing horrific conditions of war, poverty, injustice and
disaster. He has an unquenchable optimism and a dry British wit, which
comes out in this self-description on his website: ‘His work has been
published by many auspicious publications all over the world; he has
contributed work to several books, exhibited in many museums and is the
recipient of numerous awards but as far as he can see none of them have
made a significant impact on the conditions in which the people he
photographs live.’
Antonin Kratochvil: “Being born in Eastern Europe has made me more in
tune with the situation we’re beginning to see in this country with
surveillance and police state tactics being employed against the
citizens here.”
The only photographer in VII who was born behind
the Iron Curtain, Antonin Kratochvil had a close encounter with
totalitarian politics in his youth and a difficult escape from
Czechoslovakia to the west at the age of 18. These experiences and the
survival skills he acquired early in life continue to influence his
photography, which is “the product of personal experience, intimate
conditioning and not privileged voyeurism.” Kratochvil has published
five books. The latest was Vanishing, an elegy to endangered species
and places. He spent 20 years on the project, which won the Golden
Light Award for Best Documentary Book of 2005. Kratochvil is a two-time
winner of the first prize in the World Press Competition.
Antonin Kratochvil © Clay Enos
Lauren Greenfield: “The thing that brings us together is
people’s commitment to long-term personally and socially committed
documentary projects. We’re all engaged photographers. There are no
jobbers among us.”
Lauren Greenfield is considered the pre-eminent
chronicler of American youth and the excesses of affluence, particularly
as they affect girls and young women. Her project Girl Culture has
become ‘the definitive photographic documentation of American girls in
the 21st century,’ and is now in development as a feature film, as is
her earlier work Fast Forward. She has just finished directing and
producing her first feature-length documentary THIN, a study of eating
disorders, which premiered at the Sundance Film Festival. Her work has
earned international publication, exhibition and many top awards.
Greenfield was the first newcomer invited to VII but she half-jokingly
refers to herself as ‘the odd man out, or the odd woman out, in an
agency of war photographers.’
Lauren Greenfield © Clay Enos
|