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Four pros talk about Genuine Fractals—a
Photoshop plug-in that creates big, sharp blow-ups and offers a
special fascination for the philosophically inclined
Published: February 21, 2006
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Genuine Fractals is the program of choice for digital photographers
who want big beautiful blow-ups without loss of image quality. It
works so well and seems so straightforward that three of the four
professionals (Jill Enfield, Justin Guariglia and Rick Sammon) who
contributed images for this piece consider Genuine Fractals to be an
indispensable tool but a boring topic of conversation.
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The fourth shooter, Vincent Versace, begs to differ about the boring
part. Versace played a key role in directing Genuine Fractals
towards the digital photography market. He has taken a long look
‘under the hood’ and thinks that GF can expand your consciousness as
much as, or even more than, your images. In the fractal math that
drives the program, Versace finds insights into chaos, order, the
universal laws of nature, and even the ‘thumbprint of God.’
Saving the deep thinking for the end of our discussion, let’s start
by explaining why Genuine Fractals is the best solution to the
problem of enlarging or ‘up-rezing’ digital images. As anyone who
has tried to super-size images from a digital photo knows,
picture-quality starts to decline beyond a certain stage of
enlargement. Jagged lines, blurred edges and miscellaneous data
(called artifacts) are among the problems. According to Mark
Jaress, the software wizard who conceived the idea for Genuine
Fractals, ‘Everything digital involves discreet increments-- 1,2,3,
4. When you start scaling digital images, those discrete areas show
up as defects. A true fractal is not digital; it’s analog, more
like nature, a continuous flow, an infinite link between 1 and 2.
Mathematicians call this infinite stepping ‘transcendental
numbers.’ By eliminating discrete steps, fractals give you a more
highly scalable image.’
Resizing with bicubic sampling (above) versus using Genuine Fractals
(below)
Jill Enfield, a respected fine art, editorial and commercial
shooter, proves that you don’t have to be a digital manipulation
maven to get good use out of Genuine Fractals. Enfield prefers
hands-on techniques with deep roots in the history of photography to
the current craze for computer retouching. In her efforts to spread
knowledge of historical processes, she has taught hand-coloring and
historical printing techniques at Parsons and other top design
schools. She has even written a book of complete instructions for
such 19th and early 20th -century processes as cyanotype, kallitype,
Van Dyke Brown and tintype (Photo-Imaging, A Complete Guide To
Alternative Processes.) Her work in these media has also been
widely displayed, collected and published.
© 2006 Jill Enfield
‘I think the computer is a wonderful tool, and I’ve embraced the
digital age,’ Enfield says, ’but I still like to stay grounded in
historical techniques. I enjoy the process of printing and coloring
my images by hand. People ask ‘Why bother to hand-color when you
can do the same thing with Photoshop?’ But even if the results are
similar, the creative experience is different for me. Hands-on
techniques give me a different level of involvement, satisfaction
and connection with the history of photography.’
Enfield’s work often involves ‘a good marriage’ of digital and
historical methods. ‘I love the immediacy of the digital image,’
she says, ‘but I’ll often use it to produce a digital negative by
inverting the picture and printing it out on a piece of acetate.
Once I have a large format negative, I can use historical techniques
like cyanotype, print in color or black and white, do whatever I
want.’
In her current project, Enfield is not using a digital camera or
even film, but she is working with Genuine Fractals. The project
is her first venture into portraiture and shows how her
ever-experimental approach blends different eras of photography.
She is shooting portraits of a very diverse group of immigrants who
came to New York after World War II. Enfield’s own parents fled
persecution in Europe during the war, and she is interested in these
recent immigrants because they came to the States as a matter of
choice, not survival. She is shooting with a 5x7 camera into which
she puts glass plates instead of film. She coats the plates with
photo-sensitive chemicals in a process called ‘wet collodion.’ (The
process was invented way back in 1851 by British photographer
Frederick Scott Archer.)
‘I coat the glass plate with collodion,’ Enfield says, ‘dip it in
silver, expose it in the camera, then develop and dry it. I shoot
with the lens wide open, taking portraits with very low depth of
field and movement because of the long exposures. The negatives are
the glass plates. They are really soft but show a lot of detail
and texture.’
Enfield then scans the plates to create digital images in her
computer. ‘I open the files using Genuine Fractals,’ she says, ‘and
that allows me to blow them up to very large-scale
imagery. When I
use GF, all the original detail and texture is there. Nothing gets
lost or distorted.’ Her portraits are usually head-shots, and GF has
enabled Enfield to create larger-than-life-size blow ups. The
biggest so far was 4x5 feet.
© 2006 Jill Enfield
‘My thing is to take these tools, whether they were made in the 19th
or 21st century, and utilize them to the best of my ability. I
really feel that you have to take a good picture to begin with and
then use tools to bring out everything that you put in. That’s what
Genuine Fractals does. It allows you to get the best possible print
out of the computer. It makes sure that all the information you
originally captured is still there when you enlarge the image.’
Justin Guariglia is another talented photographer who uses Genuine
Fractals without being a fan of digital manipulation. A frequent
contributor to National Geographic, Guariglia is documentary and
fine art shooter known for his uncanny ability to immerse himself in
Asian cultures. His images capture the timelessness and peace of
Eastern philosophy, sometimes contrasting it with the breakneck pace
of modern life. Guariglia’s mistrust of manipulation comes from his
background in classic documentary techniques. He began shooting as
a student of Chinese in Beijing and really learned his craft during
an internship with the prestigious Magnum agency.
In his early days as a documentary photographer, Guariglia shot 35mm
film and traveled around Asia with a Nikon scanner so he could scan
and ship images to editorial clients. He started using Genuine
Fractals for the rare occasions when newspapers and magazines were
willing to run his images as double-page spreads.
‘I grew up in the school of never doing any manipulation,’ he says.
‘I will adjust colors in Photoshop because sometimes the colors of
scanned images don’t match what I captured on film. They may be a
little too dark or too light but, to me, that kind of adjustment is
not manipulating photographs. It’s the kind of burning and dodging
that you normally do in a darkroom. I don’t go much beyond that.’
Now well-known as a documentary shooter, Guariglia finds himself
increasingly drawn into the realm of fine art. His focus is less on
current events than on the overall context and culture in which
events take place. The first exhibit of his fine art work will take
place at FotoFest in Houston in March. Entitled Ch’an, the
exhibition ‘explores the sense of calm found within a very special
group of monks at the Shaolin Temple in China, where Ch’an Buddhism
was born and serenity reigns in both a physical and spiritual realm.
This body of work attempts to achieve a calming effect by borrowing
concepts from the techniques of self-cultivation practiced by these
true Ch’an masters and disciples.’
Guariglia used Genuine Fractals to enlarge the pictures for this
show from 35mm originals to 40x54-inch prints. ‘In the process of
blowing them up,’ he says, ‘Genuine Fractals really does all the
work. I just press the automate button in Photoshop, and the
function pops up. It’s very simple and straightforward. Compared
to the standard Photoshop upsizing, which adds miscellaneous data,
the quality is good. These images are all soft and grainy to begin
with, so I can’t really tell the effect of enlargement on
sharpness. But they look good and it works for me.’
When asked to offer advice to photographers on the way up, Guariglia
says, ‘Just go out and shoot as much as you can. Photograph,
photograph, photograph! Digital or film, it doesn’t matter. What
matters is your passion as a photographer. Decide who you are and
what you’re trying to say. Then look at the pictures to see if they
capture your passion.’
A multi-talented photographer and writer, Rick Sammon shares Justin
Guariglia’s fascination with other cultures and peoples but not his
qualms about digital imaging. In fact, Sammon has delved so deeply
into the digital domain that he is now an authority on the subject.
© 2006 Rick Sammon
Sammon is a member of the prestigious Explorers Club and has
documented cultures in Brazil, Nepal, India, Cuba, Thailand,
Indonesia, Papua New Guinea and Costa Rica. ‘I travel to take
pictures and I take pictures to travel,’ he says. In between, he
has found time to write hundreds of articles about photography and
22 books on everything from shooting butterfly wings and coral reefs
to scaly and slimy creatures in 3D (complete with viewing glasses).
His books on digital photography include Rick Sammon's Complete
Guide to Digital Photography: 107 Lessons on Taking, Making,
Editing, Storing, Printing, and Sharing Better Digital Images. He
also hosts a cable/satellite TV show on film and digital
photography, and has taught seminars around the world, including
digital photography workshops for Popular Photography and Imaging
magazine.
For all his familiarity with things digital, Sammon’s take on
Genuine Fractals echoes that of our first two contributors: great
program, easy to use, end of story. ‘I don’t care how it works,’ he
says. ‘I just need to know that it works and that it’s the fastest,
easiest way to do the job. From a practical standpoint, if you want
to get a larger print from smaller file—say a three or four megabyte
camera—you can get to almost the same place by using Photoshop. The
Photoshop technique is called the ‘step process increase.’ What you
do is enlarge the image 10% each time until you reach the size you
want. The results are good but it takes a lot of time. And Genuine
Fractals samples more of the image area, so you really don’t lose
any color information at all.’
© 2006 Rick Sammon
Genuine Fractals will create enlargements up to 800% the size of the
original, all in one step. If you tried that with Photoshop’s 10%
increments, you’d have to repeat the process 80 times, which might
get a trifle old. Sammon points out that GF also offers batch
processing, a technique that allows you to scale numerous images
with one set of commands. The commands, by the way, consist simply
of putting the desired width, height and resolution into the
appropriate fields in the GF pop-up window.
In addition to enlarging the entire image, Genuine Fractals also
allows you to crop and blow-up a specific detail. If, for instance,
you want a tight shot of a tiger’s eye without coming into contact
with his claws, Genuine Fractals can solve your problem. ‘Not
everybody in the world can afford a $7000, 400mm, f2.8 lens,’ Sammon
says. ‘So if you can’t get as close to the subject as you want, the
ability to crop and still make a large print is great. It can be
very useful in photographing wildlife when you don’t want to stress
an animal by getting too close.’
Sammon adds that you can increase the size of your digital file as
easily as the size of your prints. So if cropping has reduced your
file to 8 megs, for example, you can scale back up to a 40-meg file
without compromising quality. This ability can be very useful to
professionals providing stock to agencies that insist on large
files.
© 2006 Rick Sammon
Now shooting exclusively with digital cameras, Sammon considers
enhancement an essential part of the process. ‘I tell people that
every picture I’ve ever taken or will take can be enhanced in
Photoshop. And will be. I basically use Photoshop to get my
pictures back to the way the scene looked when I shot it. Our eyes
have an 11-stop exposure latitude. They can see into highlights and
shadows over that range without anything getting blown out. Print
film sees only seven stops. And slide film sees just three. In
Photoshop, I can actually get beyond 11 stops by playing with
levels, curves, shadows and highlights. Every picture is different
but there are a lot of different things you can do. It’s amazing.’
Vincent Versace was the last of the photographers we talked to about
Genuine Fractals but he really should have been the first—not just
because he is the most passionate about the program, but also
because he was the first to advise the Altamira Group, which
developed the program, to target their marketing efforts at digital
photographers.
© 2006 Vincent Versace
Mark Jaress, one of the principals in Altamira, got the idea for
Genuine Fractals in the early 90’s. He was working with fractals
to create huge graphics and fractal-based video for a project that
involved transferring military technology to the commercial world.
It took 20 minutes to render a 40-meg file in those days, so he
experimented with fractals to compress files and enlarge images. At
the same time, he was hanging out with Kai Krause who was inventing
Kai’s Power Tools, one of the first Photoshop plug-ins.
‘It dawned on me that our analog fractal format would also work as a
Photoshop plug-in,’ says Jaress. ‘We formed Altamira to market GF
(and other products). Initially, we targeted graphic designers and
were meeting with okay success. But then Vincent came along and
said, ‘Look, the digital photography market is burgeoning, and this
is perfect.’ He was very well-connected in that world, so we
refocused toward digital photography, and Genuine Fractals took off
from there.’ (see our interview with Mark Jaress for more)
Versace is a fine-art photographer who has been shooting digital
exclusively since the late-90’s. ‘I bought my first digital camera
from Fred Flintstone,’ he quips. When it comes to his stature in
the world of digital photography, ‘well-connected’ is a massive
understatement. Versace is a recipient of the Computerworld
Smithsonian Award in Media Arts & Entertainment and a two-time
nominee to the Photoshop Hall of Fame. He the host of the Epson
Print Academy, a top instructor at the Digital Landscape Workshop
Series, a member of Microsoft's Digital Imaging Applications Group,
founding member Epson Stylus Pros and Lexar Elite Photographers, and
former consultant to the president of Kodak's Digital & Applied
Imaging Group. He is also a member of the National Association of
Photoshop Professionals "Instructor Dream Team" and teaches
regularly at Photoshopworld.
© 2006 Vincent Versace
Versace is outspoken about the advantages of digital photography but
he shares the opinion of everyone we talked to that good photos
start at the point of capture. ‘With Photoshop, impossible is just
an opinion. If you can imagine it, you can do it,’ he insists.
‘That’s the beauty of working in a computer. But the trick is to
use Photoshop as an emery board, not a jackhammer. You want to do
as much as you can in the camera, solve as many problems as you can
at point of capture. That’s where the real quality of your image
will come from. It’s better to use real pixels than bent pixels.’
The suggestion that there’s not much to say about GF beyond the fact
that it’s the best and simplest tool for performing a limited
function was enough to launch Versace on an eye-opening exploration
of fractals and their importance for digital imaging. ‘It is a
tool, and it’s nice that all you have to do is turn it on and off,
like a light bulb,’ he says. ‘But behind the light bulb, you’ve got
the atomic power plant. And Genuine Fractals is actually an
extraordinarily powerful piece of software that embraces an
extraordinarily mind-bending concept of how everything works.’
That mind-bending concept is, of course, fractal geometry, a branch
of mathematics that began way back in the 18th-century, was refined
in the 1920’s, and finally began to flourish in the late 60s when an
IBM researcher named Benoit Mandelbrot was able to use mainframe
computers to crunch the necessary numbers.
© 2006 Vincent Versace
‘Fractals are the way Nature mathematically expresses itself,’ says
Versace. ‘They give you a universal construct of natural forms.
You, I, the air, the grain of the wood in the table—it’s all
fractals. A fractal is the border between order and chaos, and
mathematicians define chaos as random order and order as frozen
chaos. The beauty of the software is that by converting the
edge-detail inherent in any image to fractal algorithms, you get rid
of the enormous overhead of using pixels. The only two times you
need actual pixels are to see the image on the screen or to print
it. But you don’t need pixels to store it or scale it. You just
need to have an accurate representation of the data your camera
captured.’ Because fractals can compress images into very small
files without loss of detail, Versace has stored all his images in
fractal archives.
He also uses GF for all his enlargements, and he is ‘into’ big
prints. A 24x30-inch print is small for him. The biggest picture
he has ever scaled with fractals was a 17x34-foot billboard from a
2.5 megabyte camera. He insists that the super-sized image looked
great as long as you stood at the normal billboard-viewing
distance. ‘How do you get from a tiny-assed file to a big-assed
file? Because the software uses an actual, physical law of nature,
it can’t give you the jagged look of bicubic enlargements (the
standard Photoshop technique) because that’s not how fractals work.
Fractal patterns repeat the way nature does, like the branches of a
tree or the leaves of a fern. The interesting thing is that no two
fractals are the same, and yet they all share something in common.
At the exact same point in every fractal will be the exact same
sequence of numbers, which mathematicians refer to as ‘the
thumbprint of God.’ Think of fractals as doing acid without having
to take the drug.’
For all his enthusiasm about fractals and digital imaging, Versace
agrees with all the photographers in this article that ‘content is
king’ and those who believe you can fix everything in Photoshop are
misguided. He ended our conversation by quoting a famous remark of
Ansel Adams: ‘There’s nothing worse than a sharp picture of a fuzzy
idea.’
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If you’re interested in taking Genuine Fractals for a test drive
nothing could be easier. All you need is the internet and a recent
version of Photoshop. Just visit the site of onOne Software (http://www.ononesoftware.com/),
watch the brief tutorial and download the free demo. I did and was
making mind-blowing blow-ups in about five minutes.
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